The Tubify blog

Methods, benchmarks and field-tested tips to seriously run YouTube sponsorship deals, for creators and advertisers alike.

May 15, 2026 · 6 min read

How to calculate the CPM of a YouTube sponsorship

The formula, concrete examples, and how to avoid getting fleeced when negotiating with a brand or a creator.

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May 22, 2026 · 9 min read

How much a sponsored YouTube video costs in 2026

Real-world rates by niche (gaming, finance, tech, lifestyle…), example quotes, and the traps to avoid on both sides of the deal.

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May 26, 2026 · 8 min read

How to vet a YouTuber before signing a sponsorship deal

The 8-point checklist to vet a creator before investing: growth, median, engagement, niche, audience profile.

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